Reference

Formats

The screen placements that make up Beauty DOOH — and how each one performs on attention and reach.

Mirror displays

Bezel-free screens embedded directly in salon mirrors — the signature beauty DOOH format. Highest attention, faces the client for the entire service.

Median dwell · 28 min

Nail-bar screens

Compact displays at manicure and pedicure stations. Hands occupied, eyes free — naturally screen-friendly.

Median dwell · 35 min

Spa & treatment

Ambient screens in treatment and relaxation rooms. Relaxed, lower-attention, premium context.

Median dwell · 20 min

Lobby & waiting

Screens in reception and waiting areas. Shorter exposure, higher unique reach.

Median dwell · 6 min