Beauty venue types Emerging Not in OpenOOH standard

Blow-dry bar

A styling-only venue (no cut/colour) focused on quick wash-and-style. Social, fast-turnover, often event-driven. Not in the OpenOOH standard.

Typical dwell
Typically 30 – 60 min
Attention level
Medium-High
Advertiser fit
Fashion, events, beauty, beverages, mobile apps.
Where it’s prominent
US-led concept, spreading to UK/Europe and GCC.
Maturity
Emerging

Related formats

Mirror display A screen embedded in (or behind) the styling mirror, usually bezel-free, so content appears on the mirror surface facing the seated client. The signature beauty DOOH format and its highest-attention placement. Styling-station screen A standalone display at or beside each styling chair (not in the mirror). Easier to retrofit than a mirror display while still serving a seated, captive viewer. Hair salon (unisex) A full-service hair salon serving all genders — cut, colour, styling and treatments. The anchor venue of beauty DOOH worldwide.