Screen & placement formats Emerging

Mirror display

A screen embedded in (or behind) the styling mirror, usually bezel-free, so content appears on the mirror surface facing the seated client. The signature beauty DOOH format and its highest-attention placement.

Attention level
High
Advertiser fit
Premium brand storytelling — the client faces it for the whole service.
Maturity
Emerging

Related formats

Hair salon (unisex) A full-service hair salon serving all genders — cut, colour, styling and treatments. The anchor venue of beauty DOOH worldwide. Barbershop A traditional men’s grooming venue — cuts, shaves, beard work. A strong captive-audience environment, though it is not (yet) a separate enumeration in the OpenOOH standard, where it falls under Men’s/Unisex salon. Styling-station screen A standalone display at or beside each styling chair (not in the mirror). Easier to retrofit than a mirror display while still serving a seated, captive viewer. Blow-dry bar A styling-only venue (no cut/colour) focused on quick wash-and-style. Social, fast-turnover, often event-driven. Not in the OpenOOH standard.