Beauty venue types Established

Hair salon (unisex)

A full-service hair salon serving all genders — cut, colour, styling and treatments. The anchor venue of beauty DOOH worldwide.

Typical dwell
Typically 30 min – 3 hr (colour and treatments run long)
Attention level
High
Advertiser fit
Broad consumer brands, beauty & personal care, auto, finance — long captive dwell suits storytelling.
Where it’s prominent
Universal; the most common beauty venue in every market.
Maturity
Established

Industry classification: Health & Beauty › Salon › Unisex (40201) — OpenOOH Venue Taxonomy v1.2.1

Related formats

Mirror display A screen embedded in (or behind) the styling mirror, usually bezel-free, so content appears on the mirror surface facing the seated client. The signature beauty DOOH format and its highest-attention placement. Styling-station screen A standalone display at or beside each styling chair (not in the mirror). Easier to retrofit than a mirror display while still serving a seated, captive viewer. Reception / waiting-area screen A larger display in the reception or waiting area. Reaches more unique visitors but for shorter, more distracted exposure — a reach play rather than attention. Women's salon A salon oriented to women’s hair and beauty services. A distinct enumeration in the industry venue standard.