Screen & placement formats Established

Retail / shelf / POS screen

Small screens at shelves, counters or checkout in beauty retail — placed at the point of purchase to influence the buying decision in the moment.

Attention level
Medium
Advertiser fit
Endemic beauty brands, retail media, promotions.
Maturity
Established

Related formats

Beauty & cosmetics retail Cosmetics stores and beauty halls. Classified under the Retail parent in the OpenOOH standard rather than Health & Beauty, and increasingly part of retail-media networks. Window / storefront screen A bright, often double-sided display in the window facing the street — reaching passers-by as well as clients. Bridges in-venue and classic street-level OOH.