News & analysis
News
Timely, sourced analysis of the developments moving beauty DOOH — the reports, deals, standards and numbers worth your attention. For the evergreen reference, see Research.
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The state of beauty DOOH, mid-2026
A growing market, a consolidating supply side, maturing measurement — and a beauty corner still barely built. The numbers that matter this quarter, and what they add up to.
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Programmatic DOOH digest: the recurring reports, read together
VIOOH's State of the Nation, Place Exchange's trends, WOO/PwC's global figure — the recurring programmatic DOOH reports, synthesised into one sourced read for beauty buyers.
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What the latest programmatic OOH numbers actually say
The recurring programmatic OOH reports keep landing — CPMs, deal mix, share of spend. A sourced read of what's solid, what's directional, and what they mean for beauty inventory.
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Format spotlight: FOOH, 3D and the smart mirror
The formats getting beauty brands attention — fake-OOH virals, anamorphic 3D, and the mirror screen itself. What's real media, what's social content, and where each fits.
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OOH measurement currencies are relaunching
Australia's MOVE 2.0, Ireland's JNOR, the Netherlands' NMO — several national OOH audience currencies relaunched around 2026. What's changing, and why it matters for how DOOH gets bought.
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Regional ad-spend roundup: where OOH is growing
What the latest forecasts say about out-of-home by region — the US leading on programmatic, EMEA mid-stage, APAC early — and what it means for beauty DOOH market by market.
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OpenOOH refreshes the venue taxonomy
The OAAA-governed venue taxonomy that makes salon inventory buyable got an update. What changed, what didn't, and why correct beauty classification still decides whether your screens get found.
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The DOOH supply side consolidates around four anchors
Broadsign–Place Exchange capped a wave of deals that reshaped programmatic DOOH supply. What the new map looks like, and why fewer, bigger anchors is mostly good news for a beauty network.
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