Screen & placement formats Emerging

Ceiling-mounted screen

A screen mounted overhead for clients lying down during facials, pedicures, lash work or massage — the only natural line of sight when reclined.

Attention level
Medium-High
Advertiser fit
Wellness, premium, audio-led creative; relaxed, immersive moments.
Maturity
Emerging

Related formats

Day spa A commercial establishment offering health-and-beauty treatments — massage, facials, body treatments — in a relaxed setting. Brow & lash studio A specialist studio for brow shaping, tinting, lash extensions and lifts. Clients lie still with eyes closed for long stretches — a niche but high-dwell context. Not in the OpenOOH standard. Nail salon / nail bar A venue dedicated to manicures and pedicures. Hands are occupied and eyes are free — among the most screen-friendly beauty environments.