Beauty venue types Established Not in OpenOOH standard

Beauty & cosmetics retail

Cosmetics stores and beauty halls. Classified under the Retail parent in the OpenOOH standard rather than Health & Beauty, and increasingly part of retail-media networks.

Typical dwell
Typically 5 – 30 min (browsing)
Attention level
Medium
Advertiser fit
Beauty brands (endemic), FMCG, retail media — point-of-purchase.
Where it’s prominent
Universal; retail-media-led in US, Europe, China.
Maturity
Established

Related formats

Retail / shelf / POS screen Small screens at shelves, counters or checkout in beauty retail — placed at the point of purchase to influence the buying decision in the moment. Window / storefront screen A bright, often double-sided display in the window facing the street — reaching passers-by as well as clients. Bridges in-venue and classic street-level OOH. Reception / waiting-area screen A larger display in the reception or waiting area. Reaches more unique visitors but for shorter, more distracted exposure — a reach play rather than attention.