Beauty venue types Established

Men's salon

A grooming salon oriented to men’s hair and styling — overlaps with, but is distinct from, the traditional barbershop.

Typical dwell
Typically 20 – 60 min
Attention level
High
Advertiser fit
Men’s grooming, auto, sports, finance, alcohol.
Where it’s prominent
Universal; strong in GCC and Asia.
Maturity
Established

Industry classification: Health & Beauty › Salon › Men's (40202) — OpenOOH Venue Taxonomy v1.2.1

Related formats

Barbershop A traditional men’s grooming venue — cuts, shaves, beard work. A strong captive-audience environment, though it is not (yet) a separate enumeration in the OpenOOH standard, where it falls under Men’s/Unisex salon. Hair salon (unisex) A full-service hair salon serving all genders — cut, colour, styling and treatments. The anchor venue of beauty DOOH worldwide. Styling-station screen A standalone display at or beside each styling chair (not in the mirror). Easier to retrofit than a mirror display while still serving a seated, captive viewer.