Beauty venue types Established Not in OpenOOH standard

Barbershop

A traditional men’s grooming venue — cuts, shaves, beard work. A strong captive-audience environment, though it is not (yet) a separate enumeration in the OpenOOH standard, where it falls under Men’s/Unisex salon.

Typical dwell
Typically 20 – 45 min
Attention level
High
Advertiser fit
Men’s grooming, sports, auto, gaming, alcohol, finance.
Where it’s prominent
Universal; a fast-growing premium category in the US, UK, GCC and CIS.
Maturity
Established

Related formats

Men's salon A grooming salon oriented to men’s hair and styling — overlaps with, but is distinct from, the traditional barbershop. Styling-station screen A standalone display at or beside each styling chair (not in the mirror). Easier to retrofit than a mirror display while still serving a seated, captive viewer. Mirror display A screen embedded in (or behind) the styling mirror, usually bezel-free, so content appears on the mirror surface facing the seated client. The signature beauty DOOH format and its highest-attention placement.