Independent industry research
Research
Original data studies, market models and benchmarks on the beauty out-of-home category.
Data study
Mirror displays vs. lobby screens: which actually converts?
We compared attention and recall across two beauty DOOH placements. The salon mirror wins — but not for the reason most operators assume.
Market
Beauty DOOH market sizing: a bottom-up model
Most DOOH market reports treat beauty venues as a rounding error. We built the number from the ground up — venue by venue.
Benchmark
Dwell time benchmarks across salon formats
How long is a beauty DOOH audience actually in front of the screen? We benchmarked dwell time across four venue types.