Independent industry research
The State of Beauty DOOH
Data, benchmarks and analysis on advertising inside salons, spas and barbershops — the fastest-growing corner of digital out-of-home.
$39B
Global DOOH market by 2030
Grand View Research
10.7%
DOOH annual growth (CAGR)
Grand View Research
12.9%
Place-based — fastest-growing segment
Grand View Research
36%
DOOH share of US out-of-home, 2025
OAAA
Beauty DOOH formats
All formats →Mirror displays
Bezel-free screens embedded in salon mirrors — the signature beauty DOOH format.
Nail-bar screens
Compact displays at manicure stations, 30–60 min dwell time.
Spa & lobby
Ambient screens in waiting and relaxation areas.
Beauty DOOH Report 2026
120 pages of original data on audiences, formats and ROI in beauty venues.
Stay ahead of the category
Monthly research, benchmarks and market moves in Beauty DOOH. No spam.
The Beauty DOOH glossary
Plain-English definitions for the terms shaping the category — from dwell time to programmatic DOOH.