Independent industry research
The State of Beauty DOOH
Data, benchmarks and analysis on advertising inside salons, spas and barbershops — the fastest-growing corner of digital out-of-home.
$54B
Global OOH revenue, 2026 (+15% YoY)
WOO
$39B
Global DOOH market, by 2030
Grand View Research
12.9%
Place-based — fastest-growing DOOH segment
Grand View Research
36%
DOOH share of US out-of-home, 2025
OAAA
Latest research
All research →Benchmark
Attention benchmarks across media
Benchmark
DOOH deal-type mix tracker
Benchmark
Programmatic share of DOOH
Benchmark
Programmatic OOH CPM tracker
Analysis
Why long dwell ≠ long attention
Benchmark
The ad-tech take rate: gross vs net in DOOH
Key benchmarks: market sizing · programmatic CPM · creative specs · share of ad spend · attention benchmarks
Beauty DOOH Report 2026
120 pages of original data on audiences, formats and ROI in beauty venues.
Stay ahead of the category
Monthly research, benchmarks and market moves in Beauty DOOH. No spam.
The Beauty DOOH glossary
Plain-English definitions for the terms shaping the category — from dwell time to programmatic DOOH.