About BDOOH

BDOOH exists to map and measure Beauty DOOH — the use of digital screens to advertise inside salons, barbershops, nail bars and spas. We publish original research, market data, format benchmarks and practical guides for everyone in the category.

Why we're independent

The category is young and under-measured. We aim to be the neutral reference point — useful to operators, agencies, advertisers and venues alike, regardless of who they buy from.

Who supports BDOOH

BDOOH was founded and is supported by adveles, a beauty DOOH technology company. adveles provides the funding and access to anonymised, aggregated network data that makes our research possible. Editorial decisions and methodology are our own. Where adveles appears in our work, we disclose it.

Get in touch

Research tips, data partnerships or press: hello@bdooh.com.