Screen & placement formats Established

Styling-station screen

A standalone display at or beside each styling chair (not in the mirror). Easier to retrofit than a mirror display while still serving a seated, captive viewer.

Attention level
Medium-High
Advertiser fit
Broad brands; strong for sequential/longer creative.
Maturity
Established

Related formats

Hair salon (unisex) A full-service hair salon serving all genders — cut, colour, styling and treatments. The anchor venue of beauty DOOH worldwide. Men's salon A grooming salon oriented to men’s hair and styling — overlaps with, but is distinct from, the traditional barbershop. Mirror display A screen embedded in (or behind) the styling mirror, usually bezel-free, so content appears on the mirror surface facing the seated client. The signature beauty DOOH format and its highest-attention placement.