Beauty venue types Emerging Not in OpenOOH standard

Brow & lash studio

A specialist studio for brow shaping, tinting, lash extensions and lifts. Clients lie still with eyes closed for long stretches — a niche but high-dwell context. Not in the OpenOOH standard.

Typical dwell
Typically 30 – 120 min
Attention level
Low-Medium
Advertiser fit
Beauty, FMCG, audio/podcast (eyes-closed moments).
Where it’s prominent
Emerging globally; strong in US, UK, Australia.
Maturity
Emerging

Related formats

Ceiling-mounted screen A screen mounted overhead for clients lying down during facials, pedicures, lash work or massage — the only natural line of sight when reclined. Reception / waiting-area screen A larger display in the reception or waiting area. Reaches more unique visitors but for shorter, more distracted exposure — a reach play rather than attention.