Beauty venue types Emerging Not in OpenOOH standard

Med-spa / aesthetic clinic

A medically-supervised aesthetics venue — injectables, laser, skin treatments. High-value clientele; not a discrete enumeration in the OpenOOH standard (sits between Spa and Point-of-Care).

Typical dwell
Typically 30 min – 2 hr (incl. consultation/recovery)
Attention level
Medium-High
Advertiser fit
Premium skincare, pharma-adjacent, luxury, finance.
Where it’s prominent
Fast-growing in US, GCC, South Korea, Brazil.
Maturity
Emerging