Hardware & Display Tech

Content Management System (CMS)

The cloud software used to upload creative, build playlists, schedule by daypart and push updates to every screen remotely. The control layer of a DOOH network.

Also known as: CMS, signage platform

Related terms

Media Player The small computer that stores, schedules and renders content on a screen, and reports plays back to the CMS. The brain of a single DOOH endpoint. Dayparting Scheduling ads to play only during chosen parts of the day or week — e.g. salon opening hours or peak appointment windows — to match audience presence. Remote Content Update Pushing new creative, playlists or software to screens over the network without visiting them — the capability that distinguishes DOOH from static signage.