Hardware & Display Tech

Media Player

The small computer that stores, schedules and renders content on a screen, and reports plays back to the CMS. The brain of a single DOOH endpoint.

Also known as: signage player, playback device

Related terms

Content Management System The cloud software used to upload creative, build playlists, schedule by daypart and push updates to every screen remotely. The control layer of a DOOH network. Proof of Play A log confirming that a specific creative played on a specific screen at a specific time. The basis for billing and campaign verification in DOOH. Embedded DisplayPort A compact internal video interface (eDP) that connects a media player’s board to an LCD panel. Common in slim, integrated DOOH builds like mirror modules.