Core DOOH & OOH

Dayparting

Scheduling ads to play only during chosen parts of the day or week — e.g. salon opening hours or peak appointment windows — to match audience presence.

Also known as: scheduling, time targeting

Related terms

Loop A fixed-length block of content and ad slots that repeats on a set interval. Example: a six-minute loop with 11–15 second ad positions repeating 10 times an hour gives 10 plays per message per hour. Foot Traffic The count of people passing through or present at a location — the raw input from which DOOH audiences and impression multipliers are estimated.