Hardware & Display Tech

Remote Content Update

Pushing new creative, playlists or software to screens over the network without visiting them — the capability that distinguishes DOOH from static signage.

Also known as: OTA update, over-the-air

Related terms

Content Management System The cloud software used to upload creative, build playlists, schedule by daypart and push updates to every screen remotely. The control layer of a DOOH network. Digital Out-of-Home Digital displays located outside the home that carry advertising whose content can be changed remotely. All DOOH is digital signage, but not all digital signage is DOOH — DOOH specifically carries advertising.