Beauty-Venue Concepts Beauty-specific

Point-of-Purchase Media (POP/POS)

Screens near where a buying decision or transaction happens — a salon retail shelf or checkout — used to influence product purchases in the moment.

Also known as: POP media, point of sale, POS

Related terms

Point-of-Wait Media Screens placed where people wait with little to do — salon chairs, waiting areas, nail stations. Long, low-distraction dwell makes point-of-wait ideal for storytelling, not just glances. Moment Marketing Serving ads matched to the audience’s context and mindset in the moment — relaxation, self-care, grooming. Beauty venues offer a uniquely receptive moment for relevant brands.