Core DOOH & OOH

Loop

A fixed-length block of content and ad slots that repeats on a set interval. Example: a six-minute loop with 11–15 second ad positions repeating 10 times an hour gives 10 plays per message per hour.

Also known as: playlist, rotation

Source: IAB DOOH Glossary

Related terms

Spot A single advertising creative scheduled to play in a loop. The DOOH equivalent of a TV commercial slot. Spot Length The duration of a single ad creative, commonly 7–15 seconds in DOOH. Determines how many spots fit in a loop and is calibrated against dwell time. Share of Voice The proportion of a loop’s ad slots assigned to one advertiser. A 10% SOV in a 10-slot loop means the brand plays once per loop. Play A single playout of a creative on one screen. The raw count of how many times an ad was displayed, before any audience weighting.