Core DOOH & OOH

Spot Length

The duration of a single ad creative, commonly 7–15 seconds in DOOH. Determines how many spots fit in a loop and is calibrated against dwell time.

Also known as: creative length, ad duration

Related terms

Loop A fixed-length block of content and ad slots that repeats on a set interval. Example: a six-minute loop with 11–15 second ad positions repeating 10 times an hour gives 10 plays per message per hour. Dwell Time How long a viewer remains in the zone from which a screen is visible. In beauty venues dwell time is exceptionally long — measured in tens of minutes — which is the core of beauty DOOH’s value.