Core DOOH & OOH

Share of Voice (SOV)

The proportion of a loop’s ad slots assigned to one advertiser. A 10% SOV in a 10-slot loop means the brand plays once per loop.

Also known as: SOV

Related terms

Loop A fixed-length block of content and ad slots that repeats on a set interval. Example: a six-minute loop with 11–15 second ad positions repeating 10 times an hour gives 10 plays per message per hour. Frequency The average number of times a single individual is exposed to an ad over a period. Long dwell times in beauty venues naturally raise frequency per visit.