Programmatic & Buying

Programmatic Guaranteed (PG)

A programmatic deal with a fixed price and guaranteed volume of impressions, automated through the pipes but reserved in advance rather than auctioned.

Also known as: PG, automated guaranteed

Related terms

Deal ID / Private Marketplace A unique identifier for a negotiated programmatic deal between a specific buyer and seller, often within a private marketplace (PMP) that auctions select inventory to invited buyers. Programmatic DOOH Buying DOOH screen time automatically through ad-tech platforms rather than manual insertion orders, with inventory transacted between a DSP and an SSP via an exchange. CPM (Cost per Mille) The price for one thousand impressions — the standard currency for buying DOOH. Impressions are the basis of any CPM-based transaction.