Programmatic & Buying

Deal ID / Private Marketplace (PMP)

A unique identifier for a negotiated programmatic deal between a specific buyer and seller, often within a private marketplace (PMP) that auctions select inventory to invited buyers.

Also known as: PMP, private marketplace

Related terms

Programmatic Guaranteed A programmatic deal with a fixed price and guaranteed volume of impressions, automated through the pipes but reserved in advance rather than auctioned. Real-Time Bidding An open-auction model where buyers bid in real time for each available impression. Used in DOOH but with venue/loop constraints that differ from web RTB. Programmatic DOOH Buying DOOH screen time automatically through ad-tech platforms rather than manual insertion orders, with inventory transacted between a DSP and an SSP via an exchange.