Core DOOH & OOH

Place-Based Media (DPb)

Advertising on screens located in specific venue types (gyms, salons, offices, retail) where a known audience gathers. Beauty DOOH is a place-based medium.

Also known as: digital place-based, DPb

Source: DPAA Glossary

Related terms

Digital Out-of-Home Digital displays located outside the home that carry advertising whose content can be changed remotely. All DOOH is digital signage, but not all digital signage is DOOH — DOOH specifically carries advertising. Beauty DOOH Digital out-of-home advertising placed inside beauty venues — salons, barbershops, nail bars and spas — where audiences sit, wait and watch for extended periods.