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Programmatic & Buying

OpenOOH Venue Taxonomy

The industry-standard classification of DOOH venue types used in programmatic targeting. Beauty venues sit under Health & Beauty (ID 4) → Salon (402) and Spa (403). Maintained by a working group of major SSPs and DSPs.

Source: OpenOOH Venue Taxonomy

Related terms

Programmatic DOOH Buying DOOH screen time automatically through ad-tech platforms rather than manual insertion orders, with inventory transacted between a DSP and an SSP via an exchange. Place-Based Media Advertising on screens located in specific venue types (gyms, salons, offices, retail) where a known audience gathers. Beauty DOOH is a place-based medium. Nail-Bar Screen A compact display at a manicure or pedicure station. Hands are occupied and eyes are free, producing some of the longest dwell times in beauty DOOH. Venue Partner A salon, barbershop, nail bar or spa that hosts screens in exchange for a revenue share. The supply side of a beauty DOOH network.