Audience & Data

Demographic Targeting

Selecting screens or times whose audience matches a desired profile (age, gender, income). Beauty venues skew toward specific, well-defined demographics, which advertisers value.

Also known as: demo targeting

Related terms

Audience Segment A defined group of people sharing attributes or behaviours, supplied by a data partner and used to target or value DOOH inventory. Contextual Targeting Targeting based on the environment and moment rather than personal identity — the venue type, time and surrounding content. A privacy-friendly fit for beauty venues.