Audience & Data

Audience Segment

A defined group of people sharing attributes or behaviours, supplied by a data partner and used to target or value DOOH inventory.

Also known as: segment, audience data

Related terms

Demographic Targeting Selecting screens or times whose audience matches a desired profile (age, gender, income). Beauty venues skew toward specific, well-defined demographics, which advertisers value. Location Data Anonymised mobile-location signals used to estimate who is near a screen and to attribute downstream visits. Methods range from precise screen location to venue-centroid approaches for indoor screens.