Newsletter

Stay ahead of Beauty DOOH

Monthly research, benchmarks and market moves — straight to your inbox. No spam.

By subscribing you agree to receive emails from BDOOH. Unsubscribe anytime.

Tools · Calculator

Network payback calculator

When does a screen pay back what it cost? Plug in your numbers — the formula is the transparent payback model, computed live. There is no benchmark CapEx or payback timeline; the inputs are the answer.

$
%
$
%
$
38 mo
Payback at your fill rate
≈ 3.2 years
$26
Monthly net per screen
$312/yr
125 mo
Stress case: payback at half your fill
the base case a new network actually lives

How it's calculated

monthly net ≈ impressions/mo × fill × CPM ÷ 1,000 × operator share − running cost
payback (months) = up-front cost per screen ÷ monthly net

The ratio is laid out in the network payback model; the monthly-net chain is the revenue-per-screen model, net of the ad-tech take rate and the venue's slice. The stress case recomputes payback at half your entered fill — the discipline the model insists on. For the full cost structure, see how much it costs to start a network and unit economics: revenue per screen & payback.

Related: Network payback model · Revenue-per-screen model · Fill rate & no-bid reality · Cost to start a network · Revenue-per-screen calculator · All tools