Core DOOH & OOH

Media Owner

The company that owns and operates the screen network and sells its advertising inventory. In beauty DOOH, the operator who installs and manages salon screens.

Also known as: network operator, publisher

Related terms

Ad Inventory The advertising space a network has available to sell — typically expressed as ad slots within a loop across a set of screens over time. Venue Revenue Share The portion of ad revenue paid to the host venue for carrying screens. The commercial backbone of beauty DOOH: salons monetize their space, operators get distribution.