← Glossary · Core DOOH & OOH Core DOOH & OOH Definition varies FOOH (Fake Out-of-Home) CGI composited onto real location footage to simulate an installation that never physically existed. It lives as social/earned-media video and is distinct from real, bought DOOH inventory — though a brand can use both. Also known as: fake out-of-home, CGI OOH Related terms Digital Out-of-Home Digital displays located outside the home that carry advertising whose content can be changed remotely. All DOOH is digital signage, but not all digital signage is DOOH — DOOH specifically carries advertising. Moment Marketing Serving ads matched to the audience’s context and mindset in the moment — relaxation, self-care, grooming. Beauty venues offer a uniquely receptive moment for relevant brands. See also Research FOOH, 3D & anamorphic for beauty brands