Core DOOH & OOH

Digital Signage

Any electronically controlled display used to show content — menus, wayfinding, information or ads. Becomes DOOH only when it carries advertising that can be updated remotely.

Source: OAAA Digital OOH Primer

Related terms

Digital Out-of-Home Digital displays located outside the home that carry advertising whose content can be changed remotely. All DOOH is digital signage, but not all digital signage is DOOH — DOOH specifically carries advertising.